Do you need a helping hand with your Google page rank or are you experiencing reoccurring problems with the search engine results page? If you said yes, you might be interested is some of the things I dug up while peeking
around Google the other day. Unfortunately this topic has been rehashed thousands of times so I will try and provide relevant up to date links to help alleviate any problems
your having with Google page rank.
This great tidbit came from Webmaster Central's Google Product
Forums asking about SPAM and it boils down to properly building a Google friendly webpage or blog posting. Black hat has been temporarily knocked back a step with the Panda
and Penguin updates and it might be time to think about putting the white hat on for a while.
To properly apply White Hat SEO we need to first set down some ground rules. What follows are important steps that will help improve your standing with Google :
Google Wants a Great Title Tag
We will cover the title first. You need to create an original descriptive title for each of your webpages. Creating a descriptive title is critically important to your
website audience as it gives a quick overview into your blog posting or webpage content and explains to Google why your page is relevant to their query. It lays down the
foundation that is used to decide which result a reader selects. Do yourself a favour and stop for a second the next time you’re ready to blog post. That high quality title could really make a
difference and an honest title will build a great reputation as well as help with your Google page rank.
The title should follow these simple rules :
- It should entice the reader to take a peek.
- Your main key phrase should be in the title and it should always describe your post, business or webpage.
- Every letter of each word in the title should be capitalized except for articles, prepositions or conjunctions.
- No unnecessary punctuation.
- Make the title less that 8 words.
- Don't use your company name in the title.
- Do not include words and phrases such as "Welcome to," and "Homepage of" or "Website" in your titles.
- And finally, create unique title tags for each page.
Some helpful reading material on the Title Tag
The Title Tag : Moz
Providing descriptive titles for Web pages : W3C
Site Title and Description : Google Webmasters
Fix Your Meta Description Tags
Next we are off to the Meta Description Tags. These are used to describe the body of your page, blog posting or gallery of images. For Google to remain happy and your page
rank piece of mind, the Description Meta Tags should follow these simple guidelines :
- Include your key phrases in your Description Meta Tags.
- Do not capitalize all of your descriptor key words.
- Meta Descriptions should be kept under 25 words.
Don't repeat the entire site title in the description.
- Do not include: street/mailing and e-mail addresses, telephone numbers, hours of operation, prices, or other URLs.
More helpful reading material to fill in the blanks on the meta description tag
The Meta Descriptor tag: Moz
Meta Tags Everyone Should use: Brad Knutson
Does Every Page Need a Unique Meta Description : SEJ
Googles View on Proper Body Copy SEO
Next is the body of your page, blog post or article. Google loves to grab at the real meat of the page so it requires that you focus your undivided attention when it comes to
keywords and proper SEO techniques. To keep Google ranking happily the following train of thought should keep you on track :
- You must use your keywords in the body of the page itself.
Never use hidden text or hidden links
- Do not attempt to trick the crawlers with sneaky re-directs or cloaking
- Don't load pages with irrelevant keywords.
- Don't create multiple pages, subdomains, or domains with the exact same content.
- Don't create pages with malicious behavior, such as phishing or installing viruses, Trojans, or other bad ware.
- Avoid dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation.
- Don't rely on dropdown navigation menu's alone. Search engines can't follow these.
A couple of helpful links on proper body content SEO
Problems with Hidden text : Seo Chat
Drop down menus require HTML5 and CSS: Moz
The importance of Structural Semantics : Smashing Coding
Obvious SEO Everyone Should Know
Finally the obvious SEO points to skim over. These ones you should know because everyone repeats the same thing over and over ad-nauseum. Keeping you Google rank healthy just
requires you to keep applying these common sense points of reference:
- Use easy-to-read text that is well written and easy to follow
- If your site participates in an affiliate program, make sure that your site adds value.
- Provide unique and relevant content that gives users a reason to visit your site.
- And finally, make your site easy to navigate.
Again, here are some helpful links on basic SEO
Search Engine Correlation Data : Moz
What is the ideal Keyword Density: Hobo
On-page SEO Optimzation : Kern Media