There are many common themes and questions that underpin the launch and evolution of Hangouts as a separate app and previously led to the decision to launch the Facebook Home product. These products represent two very similar answers to a common question. The primary question is who will users look to to enable their social communications needs on mobile devices?
To set the context for an analysis let’s acknowledge the elephant in the room that is partially driving these decisions.
Mobile Messaging is rapidly becoming the primary way users engage socially on mobile. Figures released this week imply more than 41 billion messages a day are now being delivered via various “Over the Top” (OTT) messaging apps.